Younique, a company that develops beauty products using natural and science-based ingredients, is expanding to Germany.

Younique has been promoting its flagship product, Moodstruck 3D Fiber Lashes, on social media – and the company says its users’ photos are being shared around the world. “Once a Younique customer tries Moodstruck 3D Fiber Lashes+, they simply can’t wait to show their ‘one eye with and one eye without’ picture on social media,” said Younique co-founder Melanie Huscroft.

Huscroft is referring to a photo like the one above, which was posted by a blogger.

The company is promoting its Product Presenter Kit in Germany, which contains a variety of cosmetic and skincare products – and the full product range will be available there in September.

Image Credit: Edmonton Weddings